Recommendation for the Location for Maigue-Pascua’s RTW’s Expansion Essay

IntroductionThis document is to point the appropriate property to hold the expansion of Maigue-Pascuas RTW. After their second bi-monthly clash for this year, owners decided to pursue the building of a new branch to cater the demand of their growing number of guests. Other preparations, such as the budget al status and manpower, ar already taken c argon of ask out for the location. This recommendation report proposes several spot that would suffice the needs of the company.BackgroundMaigue-Pascuas RTW has been established since 2009 owned by Ms Jinky Maigue and Mr James Pascua. It offers fair-priced yet high-quality and trendsetting garments thats beseemable for their target demographic students/ teens. repayable to the increasing demands for their productions, the problem partners opt to hasten a business expansion and to shoot a new image of being a top-line vesture store. Financial and merchandise strategies are already made for this ramble plainly their main p roblem is the location. They cur profligately check one branch, which is conveniently rigid in the heart of the mart. Now, they are feeling for a place wherein they could offer the said(prenominal) convenience and is also low-priced. The partners also ask to venture on broadening their market scope.Options/Proposals A carrel on a mini-bazaar outside a high-end village. Located on its right side is another clothing shop and on the left are a few more inactive drop deads. It costs P60000 per month. A P72000-worth of monthly rent for a stand between a bank and a drugstore earnest a humans market. An brass section on lease for P61000 on an upscale obtain centre. It is fixed near a burnt umber shop/bookstore and in scarer of the centres leisure park. A booth beside a food stall built on a public park. Its monthly rent is P50000.The expanses of all the proposed locations are all approved by the business partners.Criteria/RequirementsThe location should be customer-friendl y, convenient, marketable, and reasonably-priced and should offer a wider market scope. Other matters, such as the expanse and the interior, were already taken into status on the first phase of planning. The same considerations should be followed in deciding for the location of the companys expansion.ComparisonsThe points of comparisons are the quest atmospheric state, competitions, price and demographics.Ambiance.The stall is favourable to the residents of the nearby village due to its close law of proximity but the atmosphere of the mini-bazaar is not trying on to the new image that the company wishes to build. The stand, on the other hand, is misplaced. The location is not suitable for an apparel store. Consequently, the air in the geological formation portrays the exact change that the owners want for their business. And lastly, the carrell sets a good mood for it is placed on a recreational area.Competitions. each of them dont have a nearby shop that offers the same pro duct except for the stall.Price.The prices of the four locations range from P50000-P72000. The carrel is the cheapest and the stand is the most expensive.Demographics.The stand and the kiosk dont meet the entitys customer target because their locations are as well as public while the establishment and the stall are in line with their remainder of widening their scope from the student/teenager to the upperclassmen. The latter are more possible to bring in the desired customer due to its location.ConclusionBased on the comparisons aforementioned, these conclusions were drawn 1. The most suitable ambience is from the establishment on the shopping centre. 2. The monthly rent of the kiosk is the lowest.3. The stalls location is more likely to have competition. 4. Theestablishment and the stall best suit the new target market of the entity. 5. The establishment gives off a good atmosphere, is reasonably-priced, has slight competition and matches the new demographic of the entity. goo d wordMaigue-Pascua RTW should consider using the establishment on the shopping centre for several reasons. First, it is in sync with the new image that the entity precious to build up. Second, it is relatively cheap for a store in a tenderness centre. Third, it would help in bringing in a new demographic in the entitys customer.Having a branch in a shopping centre is rather a huge risk but with the projected sales of the company and succeeding(a) influx of customers, the company will survival up in the long run.