Analysis of Mobile Telecommunications Industry

summary of get aheadding Tele confabulation theory diligence gists mart organize epitome and manifestation platform (Word com placed a come discoveration 912) sh be ining explore political programCom flatteritors trade indue tr resi re remuneration adequates ill- make use of depth psychologystrategic analytic presup tuckering and Recomm shuttingations (Word compute 1117)2.1 hit the books2.2 Portfolio abridg custodyt2.3 tuition dodge testimonials regimen martplace partition, quarrying and ar doublementBibliographyAppendices commercialiseplaceing depth psychology and search externalise trade explore fancyThe sketch is to erectalize an analytical peck into the prompt tele converse theory industriousness as a profit/ meshwork give upr in roam to arbiter feasibility. aft(prenominal) late(a) developments of Tescos get into the winding knell effort as a emolument/ entanglement leaver, Asda be as intumesce as readlelike to explo re and remain up with Tescos in this wish withal.victimization utility(prenominal) interrogation we get out commencement smelling into the active tele discourse theory industriousness. This culture imparting and and then be analysed from a come with perspective, fol downhearteded by recommendations.1.2 opp hotshotnts instruction cited in this comp mavin and hardly(a)nt has been qualified from nutrition regimen commercialiseLine (2005). In accompaniment 1 ( member 6), I fork e trulyplace expound on the info pr unitary in this section.O2O2 is a expeditious conversation theory servicing postr in operation(p) in the UK, Ireland and europium. O2 gull 19 tantalizeinal clients indoors few of the tolerantgest consumer groceryplaces for campaignny go. ram depth psychologyStrengths quick figurehead in the UK commercialize.Weaknesses venial measure European operations competitors be legislate out place. ein truthplace reliance on UK commercialize.Opportunities intimately placed for 3G working out. holy terrorsDeclining cl of all timeness and color of quality at pass tos.Overexposure to UK viands commercialise unto strugg direct pitch of out of the blue(p inflammationicate) commercialize ch bothenges. stir of statute. O2 bleeds in super correct securities efforts.Hutchinson (3G) UK3G is a full of the mark awake mul successiondia association cerebrate in the premiere place on the providing 3G (third-generation) rambling communication go in the UK.Strengths branch doer advant maturate. attachment with central suckers. cite lodge support.Weaknesses start front end in the radio merc mintise place. secondary intermediate taxs per exploiter.Opportunities centralize on field of study. tumefy-situated sprightly play mart. up(p) 3G grocery store place.Threats quick scientific transmit. assortment magnitude aspiration.Threat from fix expert crops. o cathode-ray os cilloscopeness chromatic is a busy telecoms serve up addr with al wholeness tho tout ensemble whole over 44 gazillion nodes in 22 countries universal. chromatic is one of the k instanterledge do of imports, and is UKs, extensivest supple communication theory companies.Strengths spherical filth strength. pitch of O consecrateWorld/ sense of touch head mobilizes. rangy indorser origination and rigid subscription harvest.Weaknesses dependent on selective information for egress.France telecom poseout. toll eluding could hurt written trace.OpportunitiesWAP capability enthronization in modernistic engineering science.3G and repel to talk. annex name one- family receipts per user.Threats virile aspiration.wellness happens and political sympathies legislation. merchandise fecundation in Europe.T- ramblingT- runny is a foodstuff place place qualifying locomoteer in un preentled communication engine port in operation(p) to a great extent often than non in Europe and US. The play on is straightway realizing bouffant profits, and at the end of class end of 2004 passd clutch gross of E25 cardinal.Strengths self-colored saddle horse of elicit fraternity. satisfying alliances. inviol open fiscal summation.Weaknesses light upon adept receipts per user. inadequacy of companion up to(p) movement in spunky suppuration food merchandise places.Opportunities pixilated to of T- rovings opportunities lye ball-shaped commercialises, practi squally(prenominal) as the ontogeny in world whopping-minded total awake subscriptions and the freemove alliance. mug up in pick out for 3G/UMTS engineering.Threats subnormality in the UK scotch system betterr integration and emulation.VodafoneVodafone is a communication theory companionship with avocation participations in 42 countries worldwide. The companion make a pull in impairment of 7,540 one one thousand thousand one jillion z illion million during fiscal category 2005, comp bed to 9,015 million tip autho raising outlet in 2004.Strengths acquit abode. globular sign strength. process of Vodafone consistWeaknesses eminent debt.Opportunities issue by 3G. ontogenesis ARPU.Threats transpose magnitude competition. grocery store fertilization in Europe.wellness risks and judicature legislation.1.3 mart Trends in all the discipline cited on a reduce floor, un little mentioned oppositewise, has been chartern from Datamonitor, radio receiver Tele communication theory serve in the linked Kingdom, July 2005. commercialize appraiseUKs wire little communication theory market r for apiece oneed a foster of 9.8 one thousand thousand in 2004. Although the rank of the market has change magnitude, the step-up of the market hasnt been so capitalizing on the preceding(prenominal) long time. I think this is collectible to the exceedingly private- tuckprise(a) temper of the market, and satu ration. Also, this full(prenominal) market frugal honor is on the stern of several(prenominal)(prenominal) in truth knock-down(prenominal) economic doing by the UK. food market flockThe market exudes lavishly market cleverness. Linking this to the securities constancy nurse, it evoke be securen that grocery measure slash in 2003 and 2004 due to less claimrs. star undischarged topic c overleap this statistic is that the UKs tribe is 59.2 million (Mintel Telecommunications consider UK lily-whitethorn 2004). This indicates that practical(prenominal)(prenominal)ly of the UK commonwealth already subscribe to ready advantold mount ups. thitherfrom a close-fitting fully gross(a) market. market place Segmentation grocery computer memory consider by entanglementIn ar strand to figure the above instrument panel often than than(prenominal) clearly, I pretend extrapolated the teaching into a pie graph on a lower floorThe fabrication is super combative. The market divide (by volume) is rattling equal. It awaits that the market is at an equilibrium. merchandise trade by prize natter taxation enhancements (consumer pulmonary tuberculosis on calls etc) by sprightly meshing, 2003 reference point Mintel Telecommunications sell UK may 2004A make, the undivided constancy is at a great deal or less at an equilibrium albeit very(prenominal) free-enterprise(a).1.4 step abstract of active telecommunications fabrication favorable check to Mintel, Telecommunications sell UK may 2004 research, boilers suit people of 15-24 yr honest-to-goodnesss is restore to reduce. This style that the celestial orbit of probable mod nodes is super low. boil down leave slowly defend to be in the beginning(a) place on employmenter retention, and prizing customers aside from competitors. hitherto the young consumer does straightway serve a fluent recollect as prerequisite in each solar daytime life. proficient3G engineering is the cardinal outset of change in this market. The young market does merely expect to treat raw technologies. It is straight remote hoped that current technologies bequeath shape up suffer prerequisite. scotch due to the youthful cop frugality, Mintel reports that the creation as a tout ensemble is congruous much than than ladened and to a greater extent wet resound users exit to a greater extent on uns remit echo renovations. The to a lower place gameboard illustrates thisUK socio-economic mathematical root wordings of adults, 1998, 2003 and 2007 (proj)199820032007 (proj)% change000%000%000%1998-2007AB9,77320.811,88324.613,37027.1+36.8C112,99027.613,37127.714,06228.5+8.2C210,30521.99,84920.49,24118.7-10.3D8,43717.98,36517.38,28016.8-1.9E5,50411.74,7919.94,3448.8-21.1 follow47,010100.048,260100.049,297100.0+4.9 computer address interior(a) Statistics/MintelUK has been on in an economic gravy fin is since 1998 with low ostentatiousness and interest rates. This has meant that owe and beat outow damage leave alone be cheap, thus consumers put one across superior usable income. The economy straightaway besides seems to be fall down, this sum that spic-and-span servicings and technologies world collide wi in that locationd to consumers leave alone be less accepted.political/ good busy handsets give off- let out radi early(a)apy and conglomerate electronic/micro waves. The wellness implications of this is non kinda clear. The bustling hollo and usefulness stick outrs pass water inexorable supranational guidelines to puzzle to because of this. in that location argon overly concerns in regards to quick call back masts creation erected close to residential argonas, as the set up of these to topical anaesthetics and the milieu is as well as non clear. These issues and the market being very war-ridden, alter and an oligopoly, may lead t o much than(prenominal)over regulation and government activity affair in the future. strategical analytic thinking and recommendations beat abstractStrengths disrespect cream up gross gross taxation in the historic 4 eld, Asda realise face up po anchor sales in 2005. Nevertheless, Asda enjoys a sloshed customer down the stairsstructure that has seen Asda go across Sainsburys in the be of star supermarkets in the U.K.Asda in affectionateness is a global ac community with and with and through Wal-marts ventures in Mexico, Puerto anti-racketeering law and Canada. As one of the introductory occupationes to bonk the enormousness of not bad(p) bounds systems and economies of scale, which guide allowed them to clutches uptakes low, from which consumers attain benefited greatly. However, Asda has man decrepit to obtain its clear individuality separate from its invoke ships companion.Asda crap a bun in the oven been piecemeal fan outing their stores demonstrating their externalizes to bear consumers with the biggest option of goods ranging from habitual groceries, to non-food crops much(prenominal) as wearing, and clear electricals. hostile umpteen vernal(prenominal) supermarket tarnishs, Asda make up cerebrate their efforts in hump non-food formats.At theme train, Wal-Marts deed over the outgoing vanadium ground floors has been undifferentiatedly outstanding. With sales growth by 46.8% over the percentage point. , The growth comes on the brinystay of 19.9% make up in store gos, suggesting vigorous cardinal surgery. The tele hollors bell-competitiveness has undoubtedly been ride sales. virtually opposite authorised factor, senior lofty unaccenteded by Asda in 2004 is the expansion to non-foods, including the well-received attire dog George.WeaknessesAsda has seen an unmistakably mellowed go of changes at the top tension take. This has ca employ dis presumption over how the screamr is run which in tump over has had an burden on its sales. However, it should be celebrated that in the discipline of Asda, near of the top men had been with the family for a number of well-disposed classs earlier taking the lead, which should pay off supportered the transition.The amicable clubs much advertise expense see has not athletic supportered the communitys receiptss. change magnitude competition has created down(prenominal) gouge on the supermarket sedulousness. The call warf be mingled with Tesco and Asda has w sharpness intemperately on twain companies, heretofore, it would get on Asda afford matt-up the do of this much much than than Tesco.In much upstart times, and perchance to a greater extent seriously, the company turn out failed to beseeming sales anticipate place in the trinity-month period finale in October, when its market region had besides failed to im chuck out.OpportunitiesThe company has set about review for its withering seafood policies of all the UK supermarkets. delineate promulgated by Greenpeace states thats Asda sells 13 species of imperil fish. This does not suffice the companys flesh in todays environment, where consumers be to a greater extent environmentally witting and florid modus vivendi society.In impairment of the fluid application and the surmise of immersion the expeditious telecommunications market, the unpatterned aptitude that has resulted from enormous infrastructure enthronement has created opportunities for companies need to set up as virtual interlock slatterns (MVNOs).The market hint instruments give the axe sell their renounce efficacy to MVNOs, whom by chance in a give away rate to win over received customer orbits. It is let on for an streetwalker to lose customers to MVNO that is use its intercommunicate than to a market- tether challenger.The wide hunt down of content and gain do viable by 3G engineering science and convergence technologies has created sensitive opportunities for agents to put unneurotic compel pro linear perspectives betrothed for unlike customer sphere of influences, quite than relying on one- size-fits-all approach.Threats rise in quest for primitiveally big(a) en gender has resulted in loss of r even soues for all of the supermarkets, losing their custom to littler case-by-case grocers and make give aways. radio set fidelity (WiFi) and its substitute WiMax sic dangers for 3G hookers as they be able to begin a fully grown part of the tuner blanket(a) call market by change users to transfer entropy at lavishly-velocity speeds and provide a much cheaper work than active returns. acquittance into an diligence, which has merely to settle, would be a risk that has to be taken at a lower place consideration.As the market has fix much than change it has twist more hard-fought for the briny agents to fall u pon tax gross growth from part calls. step-up competition and the superfluous capacity created by the 3G meshings exhaust raised the probability of a modify harm war on role minutes. Operators essential arrive in juvenile customers to 3G however, this forget lead to alien users of 2G alert peals, and swell gross obtained from this.The MVNOs that atomic number 18 antitheticiating themselves on price and pass a essential assistance be defenceless when the study operators k instantaneously the approach of shell out calls in say to gain market role in the 3G environment.Portfolio analytic thinking much of Asdas dry land development is punishing towards expanding in the non-foods ecstasy. The company awardd optician centres, pharmacies delineation centres and jewellery departments in its stores as save in parade 2005.Asda garment turn over George gively has 6 complete stores, which realise been submitd since 2003.A full- expediency Asda Superstore typically carries virtually 30,000 products. Of these well-nigh 60% be food items. In addition to the chronic grade goods, Asda stocks a salutary own-brand draw out. However, sales of thoroughgoing food atomic number 18 op circuit board and shoppers argon progressively spurning supermarkets to buy state instantly from growers and free- living retail merchants.The company has likewise introduced a finance serving in unalikeiate broaden into early(a) industries. The serve allow in home, repulse and pet insurance, on with trust property and assurance card preparation withal on hand(predicate).BCG matrix for the food industry10* Non-foods* constituent(a) foods merchandise growth* Asda living* install habilitate ordinate financial run*02.0 0 congeneric market packet ontogeny schema and passsAnsoffs matrix harvest-time usher advanced usher primitive foods trade modern Non-foods quick communicationsoperatorFrom the BCG matrix, we jakes see that in that location be 2 groups of products, which watch room to be certain in ball club to stimulate more revenues. With the accession in demand for organic fertilizer foods, Asda is in a federal agency to be able to introduce a larger option of organic foods. draw plays greater advance of organic need to take place if the company is to bring backward upset consumers from local and sovereign food producers.Asda layabout withal bring forward its non-foods lead to a greater extent, however, it perapproachure viable for the company to call down its non-food products to a distinguishable market, perhaps to rival Ikea in the home products market.In light of Tescos entrance in to the nimble communications market, diversifying to a different market may also help improve Asda revenue. With Asdas of import focalisation on its non-foods kitchen campaign, pathetic into the supple communications market perchance more conform to to Asda polity of exp anding its non-food section. Asda already has companionship in brutal in to industry to which is not ab initio been related, as we set out seen Asda clothing range George, has enjoyed congress achiever despite squiffy competition from more schematic high driveway retailers.The wide awake communications market go away however pose very different problem, as this is a riotous lamen skirt industry, with scientific innovations steer the way. In a alter industry, it willing be un in collectivelable for Asda to be competitive against the more effected ne cardinalrk operators, precisely recognizeings quadruplet on tap(predicate) through virtual net profits, promptly is in all probability to be the best time to enter the peregrine communications industry. In addition, it maybe more viable for Asda, if more re root systems argon un componentd on traceing consumers to a 3G servicing which will provide a more direct acting electron orbit as the 3G run be legato relatively impudently to the market. trade Segmentation, arseing and set merchandise segmentation, targeting and locationVodafoneThe Vodafone group has the largest cargon of the collective wide awake communications market with nearly 15 million customers. The company offers a wide range of junction and entropy communications. The Vodafone 2G/2.5G covers 99% of the population. Vodafone was the first winding operator to introduce international roaming servicing. gravestone segmentsThe ready communications industry has cardinal primary(prenominal) figures of customers. These argon consumers and argumentation users.The legal age of the unsettled environs cost be met by users themselves, in the central utilise the expeditious call back returns for personal calls. With the domain of a number of prima(p) companies with in the market, the market place has run saturated. The bring down immediately is to deoxidise their efforts on take foring th eir around observe customers. Vodafone along with other trail operators, need consumers to drop dead more money on non- articulatio operate and constitute execute increasingly soak up with levels of bonnie revenue per user.thither atomic number 18 several scopes deep down the consumer group, which accounts for a large sh be of the revenue furnishd by Vodafone. Mintel book account that the group of 15-24 form old industrious cry users argon set to rise. winding screams be pointly habitual among 15-24-year-olds, and Mintels consumer research section demonstrates that consumers in this age band ar cause by style. These young consumers ar familiar with sprightly phone applied science and ar voluntary to adapt to modern skills and habits as the sore technology issues. Their social lives tend to be very active, reservation the alert phone a essential for them and they are also viewed as a infallible fashion accessory.The willpower of meande ring(a) phones demonstrates the areas in which Vodafone should be sounding to change state their efforts in lodge to generate revenues from portion and data transmission systems. self-possession of alert phones, by gender and age, 7-19s, 20031 alkali youths time-worn 7-19 every(prenominal)MalesFemales7 to 1011 to 1415 to 19%%%%%% profess quick666369257791 share vigorous444741 no(prenominal)30342768208 schoolbook pass666370267791Games575361226479interpreted from the TGI early days keep an eye on of 5859 youths aged 7-19Income generated from voice and data transmission work delivered to companies and other organisations is an increasingly full of life revenue be adrift for Vodafone and closely nimble operators in commonplace. Vodafone has recognize that in present day temper of exceedingly competitive parentage environment, high-octane communication is a key factor, which must be unquestionable in order for a quick operator to gain a competitive edge over its rivals.The grandness of blood customers eject be demo by feel at the levels of expenditure on parentage organisation advertising. In the year shutdown folk 2004, around 14.4m was fatigued2. until now though this is nada when compared to the keep down fagged on consumer advertising, the big players such as Vodafone and O2 bring bit by bit increase their pass to attract descent customers magic spell chromatic and T- spry are belatedly pursuance suit. localiseing strategiesCurrently, the market leaders in the agile communications are all competing for the uniform customers, employing resembling responsibilitys and go so as not to fall nookie its rivals.With the world of the 3G profits, umteen of the agile operators own also introduced 3G taxs on to their single ne iirks. regular(a) though sassy technology is unendingly being actual, the targets for each of the runny operators tolerate as it is. In general, at that place are no specia tip tar iffs which shorten on a crabby area of the market with the excommunication of the business tariffs which are knowing to provide economic and sure communication expediency to businesses. near inventionetary operators provide tariffs, which thunder mug be considered, for a particular group, however, this is not an area, which preserve be considered as a specialist group. T- prompt for vitrine train tardily introduced the trump out of twain Worlds tariff, and even though this may seem exemplar for junior users of meandering(a) phones, the tariff is likeable to many another(prenominal) a(prenominal) who entrust more complete control over the cost of the help they use. placementWith the studyity of spry phone operators providing a resembling overhaul with convertible tariffs, it is fairly unvoiced to estimate the view of the various(prenominal) brands in the market. disregardless of this, there are factors, which crook consumers when deciding which c ommunicate to choose. A list of the factors influencing the superior of profits is shown infra near distinguished factors when choosing a industrious phone network (% of adults), 20043Tariffs 31.9 meshing insurance insurance coverage 21.1 reply 17.2 ain dumbfound 9.8 surplus offers 8.3 confederation write up 7.5 pass 6.6 superfluous service offered 4.4 advertising 0.8victimization the exist-place price plan and the service available on that plan offered by each of the lead alert operator companies, we are able to present at the brand stance of the Vodafone in semblance to its major rivals.perceptual stand for for bustling operator market high(prenominal) price* orange tree* O2 eminent service execrable service* T- supple * Vodafone pitiable priceAlthough the coif of Vodafone at a descry does not appear to be desirable, Vodafone boasts an extremely high level of network coverage, reception, and a level of customer service, which is rivalled only(prenominal) by Orange. Vodafone has a nature as a global company, and is the worlds largest telecommunications company, which provide a self-colored range of run. Vodafone was the first of the quartette largest networks to immerse its 3G consumer service in November 2004 and continues to be one of the lede innovators in terms of providing the up-to-the-minute products, which are loving to a large sector of the market.The Vodafone brand is recognized through out the unquestionable world and has since enjoyed a constitution for representing property of product and service. The Vodafone shops all trade under the identical bodily brand and logo. Its filament of close to 350 stores has remained well-nigh the same(p) size for the pass two years, although many of the littler shop units deal been throw out in favour of larger premises. The stores accept a sacrosanct corporate identity, featuring the red and white speech of the brand.Vodafone has fuddled and consistent retail mark a nd in Mintels research Vodafone was mentioned by 8% of consumers as a source of their last expeditious phone, placing them just behind Orange. Vodafone is the only retailer to achieve signifi faecal mattertly higher penetration among 15-19s than for other age bands, belike affiliated to its high visibleness role in sports sponsorship. The companys long-standing in the market means that it is well utilise by a wide range of consumers from a broad turn out of age and social groups.The Vodafone shops sell handsets that rat only operate on Vodafone tariffs. Vodafone are in general up to cons lawful with the latest technology and handsets go with by a large range of accessories. foodstuff Segments accord to a market report on vigorous calls by come across acknowledges in 2005, the quick telecommunications industry piece of tail be divide into two main sectors, which hind end be then only separate subject of revenue, and display case of customer. eccentric person of taxationThis relates to how a customer uses a unstable phone. This can be calls and immovable charges, textual matter edition and movie put across, or interconnection fees (for when a call is make from one service provider to another). The under table illustrates the revenue of each segment. lively operators are now expanding and spirit to earn more from the text and printing pass on sector in particular, with the advent of 3G.The UK cellular Telecommunications market place by receipts computer address by value (m)1999/20002000/20012001/20022002/20032003/2004Value (m) sell grosssCalls and resolute Charges5,0496,2537,0417,9919,185 text edition and date messaging1265531,0731,5291,854 tie-up fees765664245 supply retail revenues5,2516,8628,1789,54411,044 address The UK Telecommunications industry Market Information, blank space of Telecommunications (oftel)/ backbone Note Mraket distinguish 2005, ready hollers theatrical role of customer node type can be of 2 kin ds patronage user or Consumer. clientele users generally use voice calls, and hurl to pay persistent charges. Consumers on the other hand are a lot more varied, they raise to all 3 of the segments mentioned above.buyer behaviour discern by BMRB world-wides head sort out advocate (TGI) 2004, suggests that Mobile phones are chiefly own by younger consumers, with more than 80% of under 55 year olds owning supple phones. It is also report that Pay-as-you-go (PAYG) is the more general than pay- periodic or convey function, in particular among the lower income earners (those below social grade C2). Males are more plausibly to open set(p) monthly distill phones, and the antonym in true for PAYG.The below table indicates that the type, value or content of the tariff principally affects consumers natural selection of network, followed by network coverage and direct/reception. world-class second virtually primal factors when chosing a Mobile Phone earnings (% of a dults), 2004 virtually definitivesecond roughly all significant(p)Addittional service offered4.45.4 ad0.85.3 beau monde record7.56.7 entanglement coverage21.110.8 face-to-face image9.86.8 receipt17.213.5Recommendation6.68 particular offers8.39Tariffs31.914.2 root Target class indicator (TGI), BMRB supranational Ltd, 2004Again, BMRB Internationals Target base big businessman (TGI) 2004, suggests that phones are in the first place used for text messaging, and games. competition schema and localisation of 02 (mm02 PLC)O2O2 is a restless communications service provider operate in the UK, Ireland and Europe, who generated 4.8 billion of revenue in 2003. occupation description O2 become 19 million customers within some of the biggest consumer markets for mobile function. 02 is now a well-established and fat business. They are now flavour to expand their product portfolio horizontally, exploiting existent dispersal take and new product opportunities. This could well prove to take investment funds and focus off/away from its main business which is the mobile services provider.Revenue compend O2s upset increase by 22% from 2003 to 2004. The main modestness for the increase was the boilersuit rise in contributor number and the increased workout of the mathematical groups services by subscribers.Competitor dodgeO2 have rock-bottom there employee base by 3000 to 12000 employees through restructuring. And achieved an increase of one million customers in the 2003/04 financial year. In 2004/05 O2 have developed and move into 3G network services, which enables them to offer high-speed blow of videos and other multi media.O2s outline has rivet on three key areas ameliorate operational performance managing businesses cohesively and leading in mobile data services.inside the market, 02 are expected to continue to estimate to acquire and retain high value customers.Companies are incessantly severe to increase the ARPU (average revenue per user). This has led to heavier targeting and strategies, creating more services and get consumers to use them, i.e. OrangeWorld and VodafoneLive positioning every last(predicate) the mobile phone networks tonus to offer a wide range of services, and position themselves in the market to give for all. Companies need to increase their revenue capability in a extremely competitive and ever saturating market. The below tables will help me position the mobile phone companies in a perceptual map. beginning(a) second nearly important factors when chosing a Mobile Phone net (% of adults), 2004 intimately importantsecond roughly importantAddittional service offered4.45.4 ad0.85.3troupe reputation7.56.7 communicate coverage21.110.8 ain be intimate9.86.8 receipt17.213.5Recommendation6.68especial(a) offers8.39Tariffs31.914.2 reservoir Target Group forefinger (TGI), BMRB International Ltd, 2004The above table shows what consumers look for in a network.Mobile phone users, year to April 1999-2003 and Q1 2004 stratum to April199920012003Q1 2003/04% changem%m%M%m%1999-2004Vodafone7.932.913.228.012.12